Digital Media Advertising
Spend That's Measured
Ad spend without a measurement backbone is just an expensive guess, repeated monthly. We plan and run paid media across search and social with the tracking already in place to know what it's returning, not a monthly report of impressions that never ties back to revenue.
Accountable spend is usually cheaper spend
Once tracking and measurement are solid, the same budget typically gets reallocated toward what's converting, often lowering blended cost per acquisition without spending more.
The opportunity here is rarely “spend more.” It's spending the same amount with a real read on where it's going.
Share of ad accounts audited with this issue.
Platforms keep getting better at spending your budget for you
Automated bidding and broad targeting have made it easier to launch a campaign and harder to know whether it's efficient without solid measurement underneath it.
| Signal | What's shifted |
|---|---|
| Automated bidding | Increasingly opaque about exactly which signals it's optimizing toward |
| Audience targeting | Broad-match and lookalike targeting can mask genuinely wasted spend inside a decent-looking blended number |
| Attribution windows | Vary by platform in ways that make cross-channel comparison unreliable without independent tracking |
If the platform's own dashboard is your only source of truth, you're trusting the referee to also keep score
Every platform is incentivized to report itself favorably. Independent conversion tracking is what tells you the truth about spend.
Target state after the fix is applied.
What we fix regularly
The shape of change this engagement targets
Every plan targets a specific, named metric off a real baseline, not "more of everything."
Illustrative shape, not a guaranteed outcome.
Ready to set the baseline your plan will target?
Nothing gets promised until we've measured your account.
Three situations we see most often
Ecommerce brand scaling paid social
Scaling spend, tracking unverified, Ready to increase budget but wants tracking solid first.
ROAS looks good, feels too good, Suspects the reported return is inflated by broken attribution.
Creative fatigue, no testing process, Same two ad variants have run for months with no structured comparison.
B2B company running search ads for leads
Form fills up, pipeline down, Getting leads, but sales isn't convinced they're worth what they cost.
Cost per lead climbing quarter over quarter, Spend keeps rising and nobody's sure if targeting or the market is the cause.
LinkedIn ads untested, Has budget approved for LinkedIn but no prior campaign to base targeting decisions on.
Local business testing paid for the first time
First time running paid media, Has budget allocated to try paid and wants it set up right from the very first campaign.
Competitor visibly outspending them, Feels pressure to match a competitor's ad presence without a tested strategy yet.
Seasonal spend spikes, Needs campaigns that ramp up and down around predictable seasonal demand.
Digital Media Advertising Service in practice
A regional HVAC company had been running search ads for a year with no independent conversion tracking, unable…
Dunmarrow was spending on LinkedIn ads because a competitor was, with no prior test confirming the channel wor…
Unmeasured spend doesn't just underperform, it teaches the algorithm the wrong lesson
Platforms optimize toward whatever signal they're given. Bad tracking doesn't just hide waste, it can actively steer future spend toward the wrong audience.
| Time waited | What typically happens |
|---|---|
| 1 quarter | The algorithm optimizes further toward a flawed signal, compounding the inefficiency |
| 2 quarters | Reversing the learned targeting pattern takes real time and spend to unwind |
| 1 year+ | A full account rebuild is often faster than trying to nudge an entrenched, misdirected one |
Choose how far you want this taken
Every tier starts with the same honest diagnosis, the difference is how much of the follow-through you want us to carry.
Digital Media Advertising Service: Diagnostic
The audit itself: what's wrong, and why.
- Build the strategy around a real offer
- Wire in real conversion tracking first
Digital Media Advertising Service: Diagnostic + Roadmap
The full audit, plus a sequenced plan your team can execute.
- Build the strategy around a real offer
- Wire in real conversion tracking first
- Launch with a testing structure
- Optimize against a plain-language report
Digital Media Advertising Service: Done-For-You
We diagnose it, plan it, and implement it ourselves.
- Build the strategy around a real offer
- Wire in real conversion tracking first
- Launch with a testing structure
- Optimize against a plain-language report
- We implement every fix ourselves, not just hand you the list
- A follow-up check-in once changes are live
Before you book a call
Google, Meta, and LinkedIn most commonly, we'll recommend the right mix based on where your buyers are.
It depends on your category's CPCs, but we'll tell you honestly during scoping if your current budget is too small to test meaningfully yet.
No, we typically start with a defined initial period to prove the setup and reporting are solid, then continue month to month.