SEO Audit
Find Why Rankings Stalled
Rankings dropped, or never rose. An audit tells you why before you spend another dollar guessing. There's usually one or two real causes behind an SEO problem, buried under a dozen smaller ones. We find the ones holding you back.
Most sites are one or two fixes from a real jump
SEO problems tend to cluster, a handful of technical or content issues usually explain most of the underperformance, not a hundred scattered small ones.
Finding and fixing the real bottleneck is usually far higher-leverage than publishing ten more articles into a broken foundation.
Share of audits where this was a primary driver of underperformance.
The bar for “good enough” SEO keeps rising
What passed as a solid SEO setup a few years ago increasingly falls short of what search engines and AI-assisted results now expect.
| Signal | What's shifted |
|---|---|
| Page experience signals | Weigh more heavily than they used to in how content gets ranked |
| Content depth expectations | Thin, templated pages increasingly get outranked by fewer, deeper ones |
| Structured data | Goes from nice-to-have to practical requirement for rich results and AI summarization |
A report full of jargon isn't the same as a plan
If you've had an SEO audit before and still don't know what to do Monday morning, the problem wasn't the audit, it was that nobody translated it into a sequence of action.
Target state after the fix is applied.
What we fix regularly
The shape of change this engagement targets
Every plan targets a specific, named metric off a real baseline, not "more of everything."
Illustrative shape, not a guaranteed outcome.
Ready to set the baseline your plan will target?
Nothing gets promised until we've measured your account.
Three situations we see most often
Ecommerce site with flat organic traffic
Product pages stuck on page two, Rankings have been flat for months and nobody's sure if it's technical or content.
A migration tanked traffic, Site moved to a new platform six months ago and organic traffic never recovered.
Category pages cannibalizing each other, Multiple pages target the same keyword and compete against each other in results.
Content-heavy B2B site that's stalled
Published consistently, no lift, A year of content with no meaningful ranking movement to show for it.
Technical debt, never diagnosed, Suspects site speed or crawl issues but has no audit confirming it.
Losing ground to a smaller competitor, A newer, smaller site is outranking them on core terms.
Local business losing ground to newer competitors
Used to rank first locally, Newer, more technically sound competitors have been passing them in local results.
Google Business Profile inconsistent, NAP details differ across directories and nobody's reconciled them.
Reviews strong, rankings weak, Great reputation offline isn't translating into local search visibility.
SEO Audit in practice
Yarrowby's organic traffic had been flat for eight months following a platform migration, with no clear read o…
A multi-location dental group was losing local rankings to newer competitors and didn't know whether the cause…
SEO debt gets more expensive to repay the longer it sits
A crawl issue ignored for a year isn't just one issue anymore, it's compounded across every page added since, and every competitor page that outranked yours in the meantime.
| Time waited | What typically happens |
|---|---|
| 1 quarter | A fixable technical issue starts affecting a growing share of new content |
| 2 quarters | Competitors who fixed similar issues start pulling ahead in rankings, visibly |
| 1 year+ | Recovering lost rankings costs meaningfully more effort than maintaining them would have |
Choose how far you want this taken
Every tier starts with the same honest diagnosis, the difference is how much of the follow-through you want us to carry.
SEO Audit: Diagnostic
The audit itself: what's wrong, and why.
- Full technical crawl
- Content and on-page review
SEO Audit: Diagnostic + Roadmap
The full audit, plus a sequenced plan your team can execute.
- Full technical crawl
- Content and on-page review
- Backlink profile review
- A fix list ranked by leverage
SEO Audit: Done-For-You
We diagnose it, plan it, and implement it ourselves.
- Full technical crawl
- Content and on-page review
- Backlink profile review
- A fix list ranked by leverage
- We implement every fix ourselves, not just hand you the list
- A follow-up check-in once changes are live
Before you book a call
Typically 1–2 weeks depending on site size, plus a review call to walk through findings and priorities together.
We can, through SEO Improvement Planning, or hand the findings to your existing developer or content team.
An audit needs some existing traffic or content history to be useful. For a pre-launch site, a strategy session is a better starting point.